Project Info
- Client:Dr. Alina Morgan
- Services:Personal Brand Amplification
- Date:January 2025
- Category:Thought Leadership / Consulting
- Location:New York, USA
From Crickets to Conversations
Dr. Alina Morgan is a leadership consultant and speaker whose work resonated deeply in real life — but barely existed online. Despite her experience and authority, she wasn’t showing up consistently on social media, and her content struggled to spark engagement or visibility.
- 500% increase in profile visits on LinkedIn
- Regular DMs and replies from new prospects
- Consistent posting rhythm without overwhelm
The Challenge
Alina knew her message — but lacked the time, confidence, and strategy to share it online. She had valuable ideas, a ton of offline credibility, and no system to repurpose it into relatable, platform-optimized content.
What We Did
- Developed her brand voice and messaging framework
- Created weekly short-form content based on her past talks and writings
- Designed a personal content calendar for LinkedIn and Instagram
- Guided her on camera presence and low-lift video creation
The Transformation
Within a few weeks, Alina went from occasional posts to a confident, consistent voice online. She started getting meaningful replies, invitations to panels, and even warm leads — all from showing up with content that felt true to her.
Client Quote
"I didn’t need to become an influencer — I just needed to be seen as myself. This made that possible."
Results & Metrics
With less than 4 hours of her time per month, Alina now maintains a strong digital presence:
- +500% increase in profile views
- Over 1,000 new connections across platforms
- Consistent inbound engagement and lead flow