Project Info
- Client:Northbeam Studio
- Services:Messaging & Website Strategy
- Date:November 2024
- Category:Creative Technology
- Location:Berlin, Germany
When the Message Finally Matched the Mission
Northbeam Studio is a tight-knit team of creative technologists building custom interactive tools and experiences. Internally, they had a strong sense of identity and purpose — but their website told a completely different story. The visuals felt generic, the message was vague, and potential clients didn’t “get it.”
- 2x increase in qualified inbound leads within 60 days
- 40% decrease in bounce rate after relaunch
- Clients referenced the messaging in discovery calls
The Challenge
Northbeam's work was innovative, but their digital presence didn’t reflect it. Their site was cluttered, their message lacked clarity, and the homepage failed to communicate who they served or why it mattered. This mismatch cost them trust and opportunities.
What We Did
- Led a positioning workshop to define their core narrative
- Developed a new homepage wireframe and messaging flow
- Wrote clear, compelling copy aligned with their voice
- Refined their service architecture and project descriptions
The Transformation
After the update, their website finally sounded like them — direct, sharp, and human. Prospects reached out with more understanding, and sales calls started with “Your site really spoke to us.” They stopped trying to explain themselves and started converting.
Client Quote
"It finally feels like the outside matches the inside. We no longer have to translate ourselves every time we meet someone new."
Results & Metrics
The updated strategy and messaging delivered measurable improvements:
- 2× increase in inbound project inquiries
- Website engagement time increased by 54%
- Higher client alignment from first touchpoint